How to use Email Marketing?
Here are a few tips that will help you in developing your first email marketing sequence.
1- Choose a Goal for your Email Marketing
- Welcome and continued information
- Free course for those who sign up
- Simply a monthly Newsletter
- Build a sales funnel with the Email Marketing Sequence
2 – Map out your desired autoresponder sequence (BEFORE you send emails or build them)
- Frequency – how often will you be sending your list emails? This changes with your perspective; a newsletter coming everyday would feel overwhelming, a free course coming once a month will feel like it is too far apart
- Content – start building the purpose for each email and the action point for each email
- Time – How long is this sequence going to be (1 month, 1 year, 3 months, etc)
3 – Choose the right Email Marketing Software
If you want an in-depth review of these providers go to the individual posts below, or go to my blog below. If you want the quick version – keep reading. The top 3 providers that I have worked with are as follows:
Mail Chimp – Probably the most popular EMS on the market right now (probably because of it’s free level)
- Pros: Has a free level (but doesn’t allow for autoresponders at the free level)
- Paid plans are as low as 10$ a month
- Cons: Customer support is probably the number 1 complaint.
- Cons: Plans get expensive as your list grows
Personal experience – I personally didn’t like the user interface and the templates of Mail Chimp – they were not creative enough. I also didn’t like the idea that if I was planning on my list growing, I would be paying almost twice a month for less bells and whistles of the other competitors.
Aweber – Probably my second favorite choice for EMS. Aweber provides a better user interface, easier to understand as well as it’s ability to expand.
- Pros –
- Pricing is competitive
- Easier to segment your list through clicks, opens, purchases, etc
- Support is better than MailChimp (24/7 call and online chat)
- Do not have a free plan
- Pricing get high with big lists (if you plan to be successful)
- Still basic in it’s offerings
GetResponse – Easily my favorite for several reasons
- Easy to use
- Pricing is competitive at lower levels
- Pricing is superior with larger lists
- Offers additional services (landing pages, workflow email sequences
- Learning Curve – If you are brand new to Email Sequencing the starting point is a little more difficult (however they have free learning materials in their help section)
That’s about it!
Next Blog we will talk about how to write content that works!