Why Search Engine Traffic Is Better Than Any Other Traffic
I have a preference for Search Engine Traffic, which we often refer to as ‘organic’ traffic – it’s natural, and there are a number of reasons why I think it’s the best.
Traffic from methods used by the great majority of marketers is all very well until you look at the downsides. In most cases, people are clicking on your ads, not because they’re interested in your offer, but because they seek a benefit from doing so. They’re clicking for credits or exchanging traffic and in many cases, for example safelists, don’t even look at your ad – it goes into a ‘bottomless’ email account and all the emails in it are merely deleted automatically. I know because when I used to work with safelists that’s what I and many others did.
Traffic using these conventional methods simply cannot be compared for the following reasons:
1. Search Engine Traffic is keyword-orientated. It is very specific to the person who typed the keyword in and represents a focus in respect of a need they have. We call this focus ‘targeted’ and it means that the visitor expects to find information relating to the keyword with which they have expressed their need. They have expressed their intent, it is now up to you to meet their need…
2. A Captive Audience is much easier to sell to than a ‘cold’ one, and when someone has typed a keyword into a Search Engine, they are a receptive, ‘warm’ visitor, much easier to convert, because they know what they are looking for.
3. Most visitors who come to your site by way of a Search Engine are ‘laymen’, that is they are not well-versed in Internet Marketing and it’s methods. They will often not go and look at competitive offers, partly because they may not be aware of them or do not know how to find them, and a well-designed squeeze page or a compelling sales page could make all the difference. With all the other traffic mediums mentioned above, people are expecting to be marketed to, and they pretty much know that there are multiple offers for similar products or services, they get them in their email all the time…
4. Search Engines will bring bigger quantities of Traffic over time than any other method if you do it right. The sheer force of numbers tells you that no matter how many lists you mail to, you cannot compete with the potential of approximately 1 Billion people on the planet currently active on the Internet…
5. Search Engine Traffic is constant. Your keywords will be typed in every day by large volumes of people and this will continue into the foreseeable future. It means the work you put in now to attract the Search Engines has sustainable value. You make the investment in time now, and it continues forever…
6. Search Engine methods require very little upkeep, especially if, like myself, you employ a Tracking Service. Should you no longer wish the visitor to land on a certain page, you merely change the url in the tracker, and everything else remains the same. You may need to ‘tweak’ keywords from time to time, but once you have a volume of traffic responding to a given keyword, it will probably continue.
7. You get it for nothing. Getting Search Engine Traffic undoubtedly takes more time and a little more thought and energy, but the actual traffic generation is free. That not only makes a whole lot of sense from a business point of view, but it also enables the newbie to compete on even terms with the big guns, because it’s impossible for anyone to cover all the possible keywords.
Why not take a look at SEO (Search Engine Optimisation) by embarking on a Search Engine Traffic Generation Strategy? The benefits far outweigh the inputs, believe me.
Here to Help,
Derek
http://traffic.to-themax.com
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