Utilizing Keywords The Right Way For Free Search Engine Visitors
Once again it is always a great idea to stick to the rules when it comes to seo, and simply do what the search engines look for in good sits. Keywords simply serve as “hooks” telling the search sites what a particular page is about, so that seekers can find it at the search engines. Overusing keywords is not providing any service to the web traffic that come to your site, and therefore won’t win you any favor when it comes to seo. Actually the search engines hate being mislead, so don’t be surprised if your overused keyword pages get dropped from the engines, killing your chance of getting more visitors.
Ideally you should use individuals pages focused around one primary keyword or key phrase. A few other related ones can be added, but the content will naturally provide a variety of other search-able long-tail keywords and key phrases (once again a benefit of lots of content.) So focus on one, and get it right. By over delivering great informative content on the topic of one specific keyword, you will please your visitors, and the engines will send an increase in visitors your way.
What is the proper number of times to use a keyword throughout your web content? Well it depends on the length of the page, but as a rule of thumb it should be used 1-2 times per 100 words. On a short page, 250-400 words, 2-5 times should be enough to let the engines know what your page is about without feeling tricked. You will also want to include the specific keyword in a couple of other spots, including a headline at the beginning of the page, a text link somewhere throughout the page, and of course in the page meta tags.
By over delivering great content on a specific keyword, Using that keyword correctly, and putting it in the other necessary spots, you will have a page that can easily win at the engines for that keyword. As the page and site gain credibility, usually with time and the building of backlinks, other phrases and words will get that page pulled up as well.
O.k. so now you know how to layout the site, single pages based on specific keywords, and all the pages revolving around the niche of the web site. But there are a few other factors for effective search engine optimization, so study and get an understand of all the basics and use them for your websites.
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