Selecting Less Popular Keywords To Push Your Site.
Many site owners underestimate the role of the low frequency terms, when working on SEO. Looking for the maximum traffic from the search engines, we often focus on the very popular keywords that potentially may bring us tons of visitors and sales.
Low frequency queries are the phrases that have very little searches and at the same time have small competition. Due to the fact that the less popular terms have little traffic, many internet marketers don’t pay much attention to them and try to aim the high frequency queries that potentially can bring more traffic.
That theory is absolutely right, and every site owner would prefer to be on a top position with the phrases that have 100 thousand searches per month, than a phrase with only 2000 searches. But practice is not matching the theory in this case. As many webmasters are eager to be high listed for the popular terms, the competition becomes very tough and it may take you many month or few years to get to the top search results of the high frequencykeywords, by overcoming all your competitors in linkbuilding and continue struggle for the top position because there will always be someone who would like to be on the top too.
As for the low-frequency keywords, the competition there is small and you don’t have to work too hard in order to get to the top. Despite of the big quantity of online opportunities available, SEO is one of the biggest free internet money making opportunities. You can make your making money on the web process much easier by optimizing your site for the less popular terms. If we look at the statistics of the searchers behavior we will notice that the first search position gets about 50% of the visits, but the first search position on the second page of the search results list gets about 0.66% of the clicks. Now ask yourself a question where would you like to be on the first position for the query with the 2000 searches a month, or on the second page for the query with the 100 thousands of searchers?!
The answer is clear and the calculations we made are very easy and proving the fact that there is no need to spend much time and efforts for targeting the top positions of the popularkeywords, it is much more effective and easier to get to the top of the low frequency search terms.
I heard many complains from the website owners who didn’t succeed to generate traffic from the Search Engines. I hope that this post will be useful for many people and beginners in the internet marketing and will help many of you with your making money on the web work.
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