How to Build a Quality Site
Your website is the most significant marketing piece of virtual real estate you own. People will only go to your site, and go there often, if your site has value to them. Provide a memorable experience and customers are sure to return time and time again.
When there are so many large sites online, it may seem futile to try to compete. The average person doesn’t have the time or money to set up such an operation, let alone maintain it. So, start with a small audience. The most successful websites go after a small but underserved niche, and then work from there. Finding a way to capture a reader’s attention puts these sites into a golden position to get better traffic.
5 Keys to Creating a Quality Website
1. Interact with your readers.
Reading shouldn’t be the only thing to be done on your site. To succeed online, you want to engage your visitors and customers. Your readers must have enough reason to keep coming back and interacting with you, and one way to do this is by asking them for their opinion on something. Set up a discussion board so your readers can talk amongst themselves. Offer a blog that inspires commenting. At the very least, tell your readers about your contact page.
2. You Can Post Videos
Publishing video and audio content will tell your readers that you’re a real person and people will build rapport with you immediately. In sales, this is very important.
3. Each Article Should Be Related to Your Niche
People go online for a number of reasons, and these reasons have to do with what they want. If your website provides information and entertainment then you’re in tip top shape. Write how-to articles, with videos and audio counterparts.
4. Easy Navigation
Your website can either compel readers to stay or make them click away as fast as they can. Use drop down menus and organize your content by topic for easier access. Provide a “way out” or a link to the homepage, just in case they want to go back there. Bear in mind that the more they keep browsing your site, the more likely they will buy something. Test your website’s appearance on different browsers to make sure every visitor has a good experience.
5. Imprint Your Brand
Your logo’s graphics should not be too big or distracting. Your readers should recognize you when you meet them again on Twitter or Facebook.
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Mike Filsaime
