Creating An Effective Video For The Web Site
If you aren’t sure if a video will enhance the selling power of your website, consider the reulsts of research about eBay sellers with and without embedded videos. The studies have show that eBay listings with a video attract more attention and also provide more information to potential buyers. What the studies have shown, therefore, is that if multiple ebay merchants are pushing the same product, the seller with an embedded video will have an advantage A video is capable of giving more information about an item that a still photograph. A video is capable of giving ore detail and information than a photograph can and thus provide satisfaction to a shopper who wants to know everything he can about the product before buying.
As on eBay, also on a website, an embedded video adds a personal element, which allows the customer to interact with the business ahead of time, and determine if the company will meet his needs. At the same time that you add a video to your web site, you can also post the video on You Tube, so it is possible to increase web site appeal and initiate an Internet marketing strategy at the same time.
What content should you put in the video. I will present two opposite content poles and let you decide for yourself. The two opposite ends of the content spectrum are being called viral and evergreen. Viral video content is content that will likely rapidly excite the public. It may contain music, something funny, something shocking strange or new.
If successful it can achieve meteoric popularity, but generally in time the popularity will decline. The big plus is that if your video hits it big, it can crate a new trend, and your company can ride the trend to success. The opposite end of the spectrum is evergreen. The CEO of Little 5min,com made a concise presentation of evergreen video in a recent web video. Evergreen video like the evergreen tree is video that outlasts the tumultuous rise and fall of viral videos. They usually concern themselves with useful themes that will have appeal for years and not just months. Typical of “evergreen” themes are videos you find on a site such as howto.com A useful video, which describes how to accomplish something, will have a slow steady appeal over a long period of time. Another evergreen niche market opening up is the area of biographies.
Websites, which contain how to videos concerning topics related to the websites purpose, i.e. how to unclog a toilet on a plumbing site, are liable to maintain interest for a long time. Plus, these types of videos add content to web sites and will help to improve their rankings.
So to be sure adding a video to your website or other selling platform will increase its marketing power, but what type of video you embed, and where it stands on the content spectrum is your choice.
Thanks to Winmax Video for sponsoring this report. Winmax is a video production company specializing in trade show videos corporate videos and other types of business videos.
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