Newsletter Is One Of The Greatest Forms Of Free Advertising You Can Find
Above all, use your newsletter to reference further information on your website. By pushing your newsletter readers to your website, you have taken them one step closer to the “purchase” button, which is what you really want from them. And once on your Busby SEO Test website, they may rediscover everything they liked enough about it to sign up for the newsletter to begin with.
Finally, don’t be scared to sell a little advertising on your newsletter. This will generate a little more income for you, and may result in more sales on your site as well if you’re careful to sell the advertising mostly to vendors who already work with you.
You measure your website’s success in hits – how many people go and look at the site. There are several ways to get your link out to customers:
• List good in a search engine
• Advertise on search engines, other sites, or via Link trade or another ad-swapping service
• Get your URL in a news story online or offline
• Spam (very bad idea!)
• Legal emails
• Advertising in emailed newsletters
• Advertising in your bricks-and-mortar store or in fliers to your prospective customers.
Most of these processes have a problem that make them either difficult, a bad idea, or expensive. Search engines take time to place well in, though this is the number one best way to drive traffic to you. Advertising online is costly, and ad-swapping services drive minimal traffic to your site while forcing you to accept an ad on your own site.
It’s really hard to get enough become aware of for the news to talk about you – even for a blogger to talk about you takes some work.
That, by the way, doesn’t mean that you shouldn’t send out press releases; it just means you shouldn’t depend on your website making it into any stories on the basis of them, though it could happen.
Spam is how you lose your business; just don’t do it. Legal emailed advertisements entail purchasing the rights to a mailing list or becoming an affiliate with a larger site, something that will almost surely cost you some money.
Advertising in emailed newsletters or in your own store and town are the most cheap and reliable of these methods, but they won’t reliably drive a large amount of traffic to your site. And you need many traffic; few page views result in an actual purchase, depending on the industry as little as one in a hundred.
So what do you do?
One grand way of driving all kinds of traffic, including traffic you wouldn’t expect, to your Busby SEO Test site is to write excellent articles and post them to article directories, encouraging people to download and utilize them for free.
Yes, at no cost. Article directories are huge repositories online with thousands of articles on every conceivable niche market and large market, and they’ll accept articles from almost anyone who wants to donate one. Register, set up the by line you want to utilize and your URL, and your article goes up, free to the world to download.
But why would you want to give them away at no cost? Because with each download your URL and your name and often a short bio as well, are required to be set up along with the article in something called a “resource box.”
This means that if a hundred webmasters download your article, you have just gotten a hundred free links to your website, a lot of them from sources you’d never have thought to ask prior to this. It also means that your name has just received the status of “recognized expert” to every person who after that reads your article on the other website. You give away free content, but you get real recognition and status in return.
Get free traffic to your sites and blogs.
